Chad from Roanoke posted a comment on my blog 50 Audits a Month that I thought was so good I had to re post it in case you missed it. Chad is referring to my recommendation that QS people just stop in stores that they do not service to ask questions and gather information.
I've had great success in the past in procuring sales through this exact approach. I might add, however, a high percentage of individuals struggle with this because they lack confidence in approaching a cold target. I can remember countless situations in which a salesperson either didn't follow through with the attempt, or his/her lack of confidence in his presentation cost the deal. I see Quantum full of capable individuals & with a little bit of "sales" confidence bestowed upon them from above, I think Quantum would see a large jump in both attempts & in deals.
One way to immediately break any timidity is to bring a co-worker with you during the initial pitch. Breaking the ice & introducing yourself with someone by your side makes most anyone much more confident. It is, however, important to remember that if this approach is chosen each person should contribute to the conversation.
Another way sales confidence comes into play, is "practice makes perfect". Confidence is only gained through repetition, and repetition is only gained through training. I remember planning short segments of each meeting to allow salespeople act out situations as they would happen during real sales situations. They learned volumes in how to react & their confidence grew more than if they were just left on their own. Confidence is confidence, whether it's in front of a co-worker, boss or prospective client and this would be a great way to for any DM to spend 15 minutes at every meeting; if not for anything but to just grow some confidence in selling Quantum.
The last way, which would really be most successful after the last suggestion is implemented, is to create a contest of who can bring in the most contacts. This could be done individually on the district level, or at the company-wide level... or even as a district vs. district competition.
A knowledgeable, confident auditor who can double as a salesperson, whose being offered a sweet reward for performing, can only lead me to believe that there would be some great rewards to be reaped for Quantum in all sectors. Of course, this is all just an idea. :)
Wow, Chad! That is some great advice. We have had sales incentives and contests before and it seems like a good idea to try it again! I will ask Barrett to put something together. In the meantime, what do you think of Chad's suggestions? Who else has some experience with sales to share?