With the recent loss of 7-Eleven business, many of our Division Managers are faced with the need to rebuild the business in their division. I thought it would be helpful to hear from our veteran Division Manager in Riverside, Carmen Gutierrez who did just that after we lost the BP business in September of 2009. Thanks, Carmen for sharing your journey!
"Rays of sun as the storm begins to wither” Randy said on Bill’s blog referring to the optimism he’s feeling about the future of QS after the loss of 7/11 business.
September 2009 is a date that I will never forget. It’s the time that we lost the BP business. Several divisions were affected and lost so many good people as well. The Riverside division was one of the most affected ones, Riverside alone lost 180 stores.
I was confused, angry, worried, sad, and very…very… discouraged. I was thinking that there was no future for us without our #1 client, but time proved me wrong.
How do you rebuild your division? How do you bring sales to rebuild your division? How did Riverside go back to being the largest division in QS within a year after the big loss?
Thirty-five percent of Riverside’s businesses is with clients with 1 to 10 stores. These clients were added with lots of perseverance, great client relationships and positive attitude.
Here are a few steps that we took to make it happen:
- Send out thank you letters to your owners and managers for being able to work with them. Let them know that you are still available to do audits for them. Follow up with a call or email to make it clear that you are able to give them audit service and that you can work with them to see if there is other information that they might be interested in.
- Once you pick up some audits send out another letter stating that owners and managers are doing audits on their own and are pleased with the continued service that QS has always given them.
- Referrals…referrals…referrals...one sale will lead to another, make contact with BC, FBC (supervisors and market managers), I even got a couple of realtors that I met in Change Over audits, and they call me when they need an auditing service.
- Keep constant contact with future clients by attending Franchisee’s meetings.
- Be adaptable to your client’s needs even if you have to do small sacrifices, they will appreciate and will keep you in mind for future business.
I read a quote once which read, “When it’s obvious the goals cannot be reached, don’t adjust the goals, adjust the action steps.” I truly believe that we are all great achievers with the ability
to bounce back from situations like this.
Be positive, always keep a winning attitude and remember that when you are down the only other direction is up. Your division will grow, all you need to do is taking the first step and get
started now!
